BOXI

From start to finishes

In 2011, Semihandmade launched with a simple goal: to create a system around IKEA cabinets that offers handmade craftsmanship doors and hardware at a competitive price. With 10 years and 20,000 projects in the books, it was time to expand and launch a lifestyle brand through BOXI—a direct-to-consumer cabinet solution. Leveraging the brand equity of Semihandmade, Enlisted was brought in to build out the brand strategy and creative execution, inclusive of visual brand identity, product accessories ideation and design, launch landing page and product renders and animations.

PROJECT

Boxi Brand

SERVICES

Strategy

Branding

Industrial Design

Animation