COOKD
LazarBeam's latest drop
COOKD is a new lifestyle brand launched in collaboration with LazarBeam, a renowned YouTuber and gamer. COOKD serves as a playground for creativity and self-expression, transforming unique ideas into tangible products that appeal to a diverse audience. The project approach involved conducting in-depth research into LazarBeam's content, geographical context – from the Outback to the coastline, audience demographics, and prevailing lifestyle / fashion trends to inform the brand creation process.
PROJECT
Cookd Brand
SERVICES
Strategy
Branding
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