MR BEAST

Wrapped in personality

With 112 million subscribers on YouTube, MrBeast (a.k.a. Jimmy Donaldson) is one of the most influential content creators in the world. Donaldson’s management team, Night Media, leans on us to develop bespoke branding and packaging for the company’s portfolio of creators. Most recent is the launch of Feastables—a brand that reinvents the snacking experience for Gen-Z consumers. 4 million MrBeast Bars were sold in the first 90 days, and each week an estimated 200K+ fly off the shelves across America.

PROJECT

Mr Beast Bar

SERVICES

Branding

Industrial Design

Packaging