PROTEIN POP

Get your pop of protein

Protein Pop set out to disrupt the protein category with something unexpectedly light: a clear, fruit-forward drink delivering serious protein without the heaviness of traditional shakes. We partnered with the team to develop the brand identity and packaging system for this new-to-market beverage, designed to stand out in a sea of colorful functional drinks.

Anchored by a bold vertical wordmark and a distinctive “pop” moniker, the identity brings energy and clarity to the slender 12oz can format. A vibrant, flavor-forward color system aids shopability while appealing across genders, balancing playful optimism with nutritional credibility. The result is a scalable visual system that feels refreshing, fun, and confident—now popping up nationwide at Target and Costco, with early consumer feedback praising its smooth, clear take on protein.

PROJECT

Protein Pop Brand

SERVICES

Branding

Packaging