SADIE B

For girls, by girls

SadieB was founded by two teenage sisters who were driven to create a personal care brand that redefines girls by their strengths, activities and achievements—not just their looks. Each product line (shampoo, conditioner, body wash and body sprays) features a unique fragrance with functional benefits aligned with four product “personas”—Go-Getter, Adventurer, Athlete, and Creator.

PROJECT

SadieB Brand

SERVICES

Strategy

Branding

Packaging