YOUNG LIVING

Refill is the new recycle

As Young Living prepared to relaunch Thieves on a global stage, we partnered to evolve the brand, expanding its relevance and appeal for a broader, more modern audience. Building on established equities and partner insights, we developed a unified design strategy across brand identity, packaging, and product design. The result is a flexible, scalable system that brings the Thieves household line together, anchored by reusable glass vessels designed to live permanently in the home—where clean, safe living meets modern, sustainable design.

PROJECT

Thieves

SERVICES

Strategy

Branding

Industrial Design

Packaging