FRIDABABY
What's the fuss
Fridababy is a staple brand in baby care. We worked with them to design the structual packaging and visual design for a modular Baby Basics kit that stocks and stores new parent essentials.
PROJECT
Baby Basics Kit
SERVICES
Packaging
Project Details
CHALLENGE
Fridababy partnered with us on branding and packaging for an all-in-one toolkit. The goal: create a premium gift product that can introduce new parents to Fridababy’s irreverent, solutions-based brand, while also delivering functionality and value to parents who already know and love their products.
APPROACH
With a premium out-of-box experience and feel, plus simple instructions and iconography, the kit encourages parents to keep the kit on hand and to embrace Fridababy products into their childcare routines. The modular structure also allows integration with future product innovations.
RESULTS
The Baby Basics Kit is sold in retailers such as Nordstrom, Target, Amazon, and Walmart, among others. Based on the success of the Baby Basics Kit, Fridababy launched the Sick Day Prep Kit.
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