Industrial Design product contextual photo showing use case

HOLDLAND

Crafted for creators

Travel photographer Bradley Devine couldn't find a bag that worked for him, so he created his own. Under the name Holdland, we collaborated to create a soft goods brand and bag with unrivaled style and utility. The Holdland Original delivers pro-level performance as a crave-worthy pack that is innovative, functional and aesthetically pleasing. We designed for active use scenarios, prioritizing customizable storage layouts and quick access. Ample storage compartments adjust to fit and protect accessories, clothing, and personal items in all weather conditions. The water bottle pockets double as tripod or lens holsters.

PROJECT

Holdland Brand

SERVICES

Branding

Industrial Design