JOYFULL CHEESE CO.
New snack obsession
This San Francisco-based bakery evolved from serving traditional baked goods locally to offering their slow-baked, 100% Parmesan artisan cheese crisps nationwide—much to the delight of customers who found them in the Bay Area first. We worked on the naming, branding, and packaging that would stand out from the visual noise in retail marketplaces.
PROJECT
Joyfull Brand
SERVICES
Branding
Packaging
Project Details
CHALLENGE
We developed a brand that celebrates cheese being a healthy part of daily life and family gatherings, not a guilty secret. Joyfull Cheese Co. breaks through the clutter in the crowded snack space with branding and packaging that is delightful, sophisticated, and inviting.
APPROACH
We wanted the packaging to be as zesty as what was contained inside, and it needed to be more than just a pretty package. We needed stackable, space saving functionality and a brand presence that catches a shopper’s eye for something that may not be on the grocery list.
RESULTS
We were able to elevate Joyfull’s brand by providing a new name and logo that features geometric shapes and script fonts that marry the artisan nature of the product itself with the personality that highlights the vibrance of the company. In addition, functionality was built into the packaging with a fully-removable lid and an angled product for better in-store presentation and store-to-table serving.
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1441 W. Innovation Way
Suite 500
Lehi, UT 84043
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