With simple, straightforward, human grade ingredients, Full Moon’s pet food was a welcome newcomer to pet parents after a series of recalls and faltering consumer trust.

CHALLENGE >     APPROACH >     RESULTS >

SERVICES
Brand Strategy  |  Brand Identity  |  Packaging Design  | Tradeshow Design | POS Design

INDUSTRY
Pet Care

CHALLENGE

High-quality and accessible 

Full Moon approached Enlisted with the idea of bridging the gap between looking accessible but not cheap, high-quality and healthy without seeming too expensive.

Enlisted and Full Moon honed in on a brand positioning and aesthetic to target the brand savvy, modern pet parent. The package design featured a clean white canvas, minimalist design, and handcrafted visual elements. A product window, specialty print techniques, and opaque substrate all contributed to communicating the premium positioning.

After developing the main brand, Enlisted and Full Moon saw an opportunity to offer the Full Moon Artisanal line that would place an emphasis on flavors while still retaining the core Full Moon values. The approach was to use playful, analogous colors and wallpaper graphics highlighting the flavors.

In the real world

Leveraging imagery of fresh flavors and ingredients within a trade show booth design, we illustrated the key values of each Full Moon brand and the overarching story of their dedication to natural, quality pet food. 

RESULTS

Premium and unique

The story of Full Moon was communicated through their brand and packaging design, marketing collateral, and the development of their most recent showstopping trade show booth.