Travel photographer Bradley Devine approached Enlisted to create a soft goods brand with unrivaled style and utility.  

CHALLENGE >     APPROACH >     RESULTS >

SERVICES
Branding | Industrial Design

INDUSTRY
Soft Goods | Outdoors | Film

CHALLENGE

Gear that gets it

Most photography gear sacrifices aesthetics for function and is lacking in tactile and visual appeal. The Holdland Original delivers pro-level performance as a crave-worthy pack that is innovative, functional and aesthetically pleasing.

APPROACH

Made for movement and for the moment

We designed for active use scenarios, prioritizing customizable storage layouts and quick access to contents. Ample storage compartments adjust to fit and protect accessories, clothing, and personal items in all weather conditions. The water bottle pockets double as tripod or lens holsters.

The greatest innovation is the hip belt which provides weight distribution for long hauls, but can be removed to become a standalone holster accessory; perfect for dynamic shooting environments where quick changes are critical.

The logo mark is simultaneously robust and refined; two disparate forms, solid and fluid, layered together in a way that speaks to interchangeability.

The restrained color palette allows the brand and product to blend seamlessly into everyday life. 

RESULTS 

Functionality meets style

The Holdland Original is a bag with meticulous attention to detail made with materials that touch and wear beautifully. New features change how you interact with and think of the camera bag. First edition Holdland Original packs launched spring 2019 and are available at holdlandpacks.com