When the COVID-19 pandemic hit, the world’s attention turned to germs, bacteria, and viruses—namely how to rid our lives of all of them. Even with disinfectant spray and hand sanitizer, everyday objects that we touch frequently can host harmful pathogens. Enter Violux. Founded in 2020, this revolutionary company partnered with Enlisted to quickly design, develop, and launch a brand offering unique countertop appliances that eliminate 99.9% of all microorganisms using UV-C light.

CHALLENGE >     APPROACH >     RESULTS >

SERVICES
Industrial Design | Branding | Messaging

INDUSTRY
Clean Tech | Smart Home

Inspired by appliances people use every day, the Luma form factor needed to integrate with personal living spaces that would encourage everyone in the household to make it part of their routine. More than just a box, we wanted an elegant design that coordinates with the user’s smart home aesthetic.

Beyond the device itself, Enlisted was asked to help with the company’s brand identity and messaging. Our creative team went to work developing a brand presence that would position Violux and Luma as household names in the clean tech space.

To make sure we were tracking with the Violux team’s vision for Luma, we began sketching box designs, then building cardboard prototypes. In the end, we chose high-end materials and incorporated small but important details like soft corners, a comfortable handle, a glass viewing window, and progress indicators for reassurance that it’s working.

At the same time, our creative team was busy brainstorming name ideas, taglines, and logo options. In building the brand identity, we wanted to convey confidence, yet remain approachable in order to gain consumers’ trust. We explored several rounds of options with the Violux team to meet their objective of providing “peace of clean.”

Between the Luma and Luma Pro, we helped create a solution for households, schools, restaurants, and office spaces; which, in turn, creates peace of mind. Violux is pioneering smart UV-C light cleaning technology, empowering users to intimately know and trust the cleanliness of objects they frequently touch every day. Because when you know the items around you are pathogen-free, you can enjoy the confidence of clean.

With help from a successful close of seed financing, production for Luma Pro is targeted to begin in November 2020, and Luma is targeted to begin in March 2021. Violux will be taking preorders through their Indiegogo campaign, and the first units are forecasted to be shipped as early as December 2020.