Enlisted Design partnered with Auria to develop the brand and create a complete new lineup of products. Through in-depth research and consumer studies, we developed a brand strategy to align with the company's mission of prioritizing self-care and its impact on overall wellness, and defined core brand foundational elements including messaging framework, visual identity, typography, color palette, and brand guidelines.

SERVICES
Brand Strategy | Brand Identity | Industrial Design | Packaging | Visualization

INDUSTRY
Beauty

In tandem, we explored concepts for the industrial design language with a user-centric approach to enhance the overall product experience—focusing on the Auria Vita for initial release, an all-in-one device that provides microdermabrasion, kinetic toning, and pore extraction.

Enlisted worked closely with the client team and manufacturing partners to ensure the design-intent was preserved during production, and also supported in the creation of marketing assets, and packaging design & out-of-box experience, to introduce Auria to the market with a well-coordinated omni-channel launch strategy.