Fridababy is the hottest new brand in baby care. Enlisted worked with them to design a modular Baby Basics kit that stocks and stores new parent essentials.

CHALLENGE >     APPROACH >     RESULTS > 

SERVICES
Packaging Design

INDUSTRY
Kids & Baby | Health

CHALLENGE

Beyond the baby shower

Fridababy partnered with us on branding and packaging for an all-in-one toolkit. The goal: create a premium gift product that can introduce new parents to Fridababy’s irreverent, solutions-based brand, while also delivering functionality and value to parents who already know and love their products. 

APPROACH

More than packaging

With a premium out-of-box experience and feel, plus simple instructions and iconography, the kit encourages parents to keep the kit on hand and to embrace Fridababy products into their childcare routines. The modular structure also allows integration with future product innovations.

RESULTS

Baby boom

The Baby Basics Kit is sold in retailers such as Nordstrom, Target, Amazon, and Walmart, among others. Based on the success of the Baby Basics Kit, Fridababy launched the Sick Day Prep Kit.