New Jabra product launches boast packaging design innovation across Retail and Enterprise channels. With six new Elite products on the horizon and the PanaCast 50 - designed to be the first new-normal-ready intelligent video bar, Enlisted was tasked with expanding Jabra’s brand awareness by unifying the Visual Design Language across the new product lines while differentiating based on target market, use case, and price point.

SERVICES
Packaging & Structural Design | Art Direction | Visualization

INDUSTRY
Consumer Technology | Enterprise

Elevated purpose

Drawing inspiration from the product’s dramatic colorways and specific uses, the Enlisted team of visual designers & industrial designers joined forces to appeal to a new, sophisticated audience, delivering a premium packaging and out-of-box experience that further elevates Jabra's brand positioning, while adding captivating imagery that showcases the product design.

Driven by sustainability

Sustainability achievements include: FSC Mix certified - 80% recycled material and 20% new material from sustainable sources, 100% sourced from FSC Certified forests that are maintained sustainably, where biodiversity and local populations are protected; Overall size of packaging reduced by 38% and weight by 33%; Eliminated plastic bags and foam; Printed with water based and eco-friendly soy oil-based inks; removed the printed User Manual by directing consumers to an online version.