Having worked with Whistle on past iterations of their pet tracking devices, Enlisted was the obvious partner to provide a facelift and added functionality for the new Whistle Go tracker device.

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SERVICES
Industrial Design

INDUSTRY
Pet Care | Consumer Technology

Whistle Go provides the ultimate in health and location tracking for your pet. With enhancements made to how the product functions (including longer battery life, performance, and features), the physical design of the product needed an upgrade for improved usability and durability.

Namely, the ability to remove and reattach the device for charging was improved and the overall look of the tracker was revisited.

The key to this product resonating with customers is marrying the magic of the device’s capabilities with its form factor. Playing with dogs aside, the Enlisted team explored how to attach the platform to the collar and the device to the platform—realizing the solution was in ease of use for the human while remaining streamlined for the canine companion.

We landed on a clever plastic mechanism that clips the device to a small platform, while the platform remains on the collar for quick attachment and release.

After extensive color, material, and finish studies, along with emerging trend research, we focused on three color options for the final product. We selected Loyal Blue, Fetching Pink, and Bone Gray as the most inclusive and approachable. In addition, the color break between the front and back of the device makes the product appear thinner and allows the colors to pop against a shadowed background.

Launched in Summer 2019, Whistle Go is for sale on their website and numerous other retail outlets, with targets on track to surpass sales of the previous version, Whistle 3. The tracker continues to rack up positive reviews related to the updated product design, with endorsements such as “easier charging” (PCMag) and “easy to attach to any collar and doesn’t come loose” (Amazon.com).

Best of all, more pets are being found when they’ve taken themselves on a self-guided adventure, and owners have more insight into the health of their beloved pets so they can monitor and adjust accordingly.