Color: Simple Genetic Testing for Everyone
Color analyzes genes to help women and men understand and act on their genetic risk for common diseases and conditions.
CHALLENGE > APPROACH > RESULTS >
SERVICES
Packaging Design
INDUSTRY
Health
CHALLENGE
Simple guidance, trusted results
Color tasked Enlisted to refine their branding and create a simplified, intuitive packaging solution.
APPROACH
Streamlined information
Making subtle tweaks to the branding, Enlisted adjusted the typography, color palette, and proportions to the wheel to create a refined and elevated look.
The packaging needed to be simple and intuitive for someone to open, understand, and confidently follow the steps to be sure they completed the test kit correctly.
Enlisted simplified and reduced the number of steps in the existing quick start guide, ensuring that it struck the balance of feeling simple, but credible.
RESULTS
For everyone
The Color Test continues to empower and provide users with the information they need to make informed decisions about their health and well-being.
