Offering fun pet essentials that fit into modern homes, the Totally Pooched and Totally Catty brands are bright, irreverent, and contemporary. 

CHALLENGE >     APPROACH >    

SERVICES
Brand Identity  |  Industrial Design  |  Packaging Design

INDUSTRY
Pet Care

CHALLENGE

Modern products for modern pet parents

Messy Mutts challenged Enlisted to create unique, cohesive branding inclusive of logo, color palette, and retail packaging for their new line of dog and cat products. 

APPROACH

Approachable and fashionable

The brand needed to be fun, approachable, and fashionable. Enlisted leveraged quirky pet personalities, overlaying photography with whimsical illustrations. We also developed product and brand colors, illustrations, logos, and an extensive packaging system.