Rise Bar: Redefining Brand & Packaging for Health Seekers
Enlisted collaborated with Rise Bar to revamp its brand positioning, identity, and packaging design. By leveraging customer insights and strategic design frameworks, the partnership aimed to develop a visually compelling packaging solution that would effectively communicate Rise Bar's key benefits and appeal to health-conscious consumers seeking simple, clean, and protein-rich snacks.
Additionally, the collaboration sought to showcase Enlisted's expertise in design and research within the CPG sector, ultimately modernizing Rise Bar's brand image to attract both retailers and consumers in a competitive market.
CHALLENGE > APPROACH > RESULTS >
SERVICES
Brand Strategy | Brand Identity | Visual Design | Packaging Design
INDUSTRY
Protein | Protein Bars | Consumer Packaged Goods
CHALLENGE
Disrupting a Crowded Category
As a 10+ year old brand, bringing relevancy to Rise Bar's image and positioning while effectively conveying its numerous benefits posed a significant challenge. Condensing essential information into visually appealing packaging suitable for shelf display amidst a crowded market landscape was imperative.
APPROACH
Streamlining for Adaptability
We devised a multifaceted approach by developing a versatile design system adaptable to the entire product line, emphasizing simplicity and boldness to convey key messages effectively. Research methods, including user interviews, product testing, and competitive analysis, were utilized to inform strategic decisions. Moreover, we focused on creating a brand identity with broader applicability, extending beyond protein bars to cater to diverse consumer preferences.
RESULTS
A Resonant Reinvention
One notable achievement was the creation of a brand identity that appealed to a wider demographic without alienating existing customers. Incorporating simple ingredient imagery emphasized flavor and natural ingredients, enhancing consumer appeal. Our design team’s guidance through a decision-making process based on informed-intuition and consumer insights ensured a well-received final design. Additionally, the efficient use of limited research budgets underscored our ability to deliver impactful solutions within resource constraints.
The new packaging design, launched in Q1 of 2024, garnered positive feedback from consumers, leading to increased engagement and visibility both on physical and digital shelves. Rise Bar's strengthened position in the market hopes to facilitate expansion into new product categories, achieving strategic objectives and driving market performance.
